The demand for ath-leisure fostered the boom of successful brands, such as Outdoor Voices, Vuori Clothing and Bandier Sweaty Betty and Athleta, among others, as key players in the market.. ..…

But then Twitter era is defined by self-deprecating memes that add element of humor with dash of empowerment rhetoricto behaviors like fasting and purging.. ..…

Life is too short to spend time with people who suck the happiness out of you, says the girl, photographed in black and white, looking off into the horizon. Shared thousands of times on media, the meme is meant to  You deserve to feel good all the time, so make it happen.. ..…